
Meet Aline Proença
Aline Proença is a business strategist and consultant whose work spans entrepreneurship, digital strategy, education, and innovation ecosystems. Her experience across different professional and cultural environments informs a practical, cross-disciplinary approach to problem-solving. As a Brazilian-Canadian professional working across business and education, Aline brings a perspective shaped by different markets, ways of thinking, and approaches to opportunity. Through Tapestry, she works with organizations seeking clearer strategic direction, more thoughtful technology adoption, and practical ways to move forward.
The Tapestry Story
A tapestry is made from individual threads. Each has its own role, but the larger pattern emerges through their relationships. We use that idea as a way of thinking about business: markets, people, processes, technology, culture, and strategy are not isolated threads. They influence one another. Understanding those relationships can reveal opportunities that are difficult to see when each issue is considered separately. That is the perspective Tapestry brings to its work.
Globally curious. Locally grounded. Human-centred.
We believe good strategy requires curiosity about the world, respect for context, and a willingness to question conventional answers. Our goal is not to have an answer for everything. It is to ask better questions, make stronger connections, and help clients make decisions with greater confidence.

Global Curiosity

Local Grounding
